Geely-owned commercial vehicle brand Farizon has expanded its presence in the UK light commercial vehicle sector with the launch of the Farizon V7E Cargo. Distributed in the UK by Jameel Motors alongside the larger SV large van, the new model targets Britain’s fiercely contested medium panel van sector. Rather than offering an overwhelming array of configurations, Farizon has stripped back the lineup to focus directly on core fleet essentials.
Practicality is central to the proposition. Farizon offers the V7E Cargo in a single body size that provides 6.95 cubic metres of load volume. Despite its mid-size footprint, maximum payload reaches up to 1,338kg, placing it near the sharp end of its weight class. Access to the cargo hold is aided by standard twin sliding side doors alongside rear doors. Underneath the skin, the V7E retains the drive-by-wire chassis architecture first seen in its larger SV stablemate. Exterior styling is functional and straightforward, with Jade White offered as the standard finish, while green and blue paint finishes are available as optional extras.
Operators can specify the electric powertrain with one of two battery packs: an entry-level 50kWh battery or an extended 67kWh pack. The larger 67kWh derivative delivers a quoted official range of up to 204 miles on a full charge, alongside an economy rating of 3.04 miles per kilowatt-hour. While long-haul operators running national trunk routes may require more range, the setup is targeted squarely at regional distributions and urban delivery cycles. Addressing operator concerns over durability and residual support from newer Chinese commercial brands, Farizon supplies the V7E with a manufacturer warranty covering five years or 125,000 miles, whichever comes first.
Pricing is set aggressively to undercut established European and Japanese rivals. UK list prices start at £28,000 excluding VAT for the 50kWh model. Stepping up to the 67kWh variant increases the entry cost to £30,500 excluding VAT. These figures exclude delivery charges, VAT, and first registration fees.
Verdict: With a starting price under £30k, a stout 1.3-tonne payload, and backing from Geely, the Farizon V7E Cargo makes a compelling economic case for operators willing to step away from traditional European brands.